I have had a couple of people ask me recently why we don’t make products that are African looking.  One person was disappointed that we were making something as basic as a t-shirt. 

My response was this: people will buy one or two ‘African’ products to put on their shelves.  But over the course of a lifetime, people will buy dozens of t-shirts.  Perhaps a t-shirt isn’t that glamorous, but its ability to impact lives and create opportunities is huge.